+ ONE—Some products are successful simply because they are so good that they sell, regardless of the salesman or salesmanship.
+ TWO—Some products are successful because the salesmanship is just too good to pass it up.
+ THREE—Some products are successful because the salesmanship is just so relentlessly repetitive, that people believe it and repeat it and buy into it whether it’s true or not.
– – –
Successful salesmanship apples to marketing physical products.
Successful salesmanship applies to marketing ideas and cultural values as well.
– – –
++ ONE—‘The Old School’ was a package of information, values, skills, and beliefs that families and communities accepted as a given and committed to passing on intact to the next generation. Whether they had the best techniques or not (salesmanship), everyone involved would do their part to make sure children behaved and believed and grew up to maintain what mattered.
++ TWO—Cool and clever commercials work because they catch us and we remember them. People buy the products whether they live up to the commercials or not. Campaign slogans use tried and true phrases that win elections whether the truth was told or not. Some televangelists and prosperity preachers perfect the presentation of cool, and right or wrong, the money pours in.
++ THREE—The power of evil government officials and the ‘fourth branch of the government’, the media, combine to prove once again that if you tell a lie enough times, people believe it.